Since its inception in 1927 the Central Group has been an innovator in the development of Thai retail. Central Embassy aims to build upon this heritage with a modern, global outlook that continues to set the new standard in urban retail throughout South-East Asia.
Both influential and original, Central Embassy is the project that introduces Thailand to a global audience of tastemakers and opinion formers
while the stunning architecture is changing the skyline of Bangkok.
With strong links to art and urban culture inherent throughout the development, Central Embassy will be the new retail and style face of Thailand, anchored by a forward thinking ethos that aims to educate, stimulate and delight.
"In 1947, Tiang and Samrit CHIRATHIVAT took a visionary step for their country: they introduced fixed pricing to retail."