WOMEN’S FASHION / SHOES, BAGS & LEATHER GOODS
Founded in 1976, MCM (MODERN CREATION MÜNCHEN) is a luxury leather goods, apparel and footwear brand with an attitude defined by combining a contemporary aesthetic with classic German elegance. Focus on functional innovation with the use of cutting edge techniques, MCM is where classicism meets rebellion; it represents craftsmanship, applying the finest German engineering with a fast-paced, energetic, colorful and innovative flair.
MCM centers on revolutionizing classic design with futuristic materials. Combining its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomad generation – dreamers, creatives and digital natives – MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries.