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Florentine artisan and craftmanship fashion, urban, non-conformist,feminity founded in 1921 Giannini’s innovative store design concept, which employs open space, warm luxurious materials and natural light to spectacular effect, is a departure from traditional codified fashion retail space, and paves the way for Gucci’s 21st century contemporary look. Signature Gucci materials of rosewood and natural stone are enhanced with the introduction of new elements such as ribbed glass, warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era. Geometric vertical lines, including stylized characterization of Gucci’s signature green and red stripe, define the internal space by adding further symbolic detailing. With four-meter high ceilings and an elegant curved stair case, the newly renovated store features a wide selection including men’s and women’s ready-to-wear, shoes, luggage, handbags, small leather goods, silks, fragrances and sunglasses. An exclusive VIP salon at the upper level host special guests. Gucci’s Bangkok location is one of over 130 stores in the world to reflect Giannini’s design concept, following its successful roll-out in other major cities in the world, including New York, Rome, Hong Kong, London, Shanghai, Paris, Milan, Singapore, and Seoul.
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