MEN’S FASHION / WOMEN’S FASHION
Exclusive / New Concept
Siwilai is an 826 square-meter modern day marketplace to be unveiled at Central Embassy in February 2014. In this context, the Thai word siwilai has been used to express the notion of progression and development, moving forward into contemporary culture while keeping a firm grasp on its Thai roots. The Chao Phraya River, an ever-moving force that has motioned Bangkok forward from a trading post to a cosmopolitan mecca, inspires its philosophy: a unique and progressive concept that strays away from traditional retail platforms into one where both brands and consumers may express their identities with more freedom and elasticity.